CHOP SHOP by LO JACK

Young drivers face increased risks due to their inexperience behind the wheel. It’s a double threat when they are also in danger of theft if they don’t pay attention to their surroundings. That’s why it’s important for Lo Jack to get their attention. Chop Shop is a board game designed to raise awareness about car thefts.

Chop Shop features 6 new car brands with customs identities.

To promote the game we developed Social Strip Down app. Take a picture of a car, press the steal button and have fun mocking up stolen car photos to mess with your friends and get them to take notice of how easily they can get jacked.

AD // ALEX BRUBACHER
CW // KERVINS CHAUVET