Why don’t we just admit it: Seattle is gray and gloomy in the February. Even with the poor weather, everyone in Seattle knows there is plenty to do in the city during the winter months; but, does the rest of the country? We decided to embrace our cloudy skies and position Seattle’s museums as a vibrant contrast to our winter weather. We featured stunning pieces of art against a backdrop of gray clouds for print and digital executions.
For our OOH executions, we painted buildings in Portland and San Francisco with art over a cloudy backdrop to spark interest. We paid it off with messaging for Museum Month the following week.